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Higher Education Studies

FH JOANNEUM to launch e-sports master's programme in autumn 2025

"E-sports has long been more than just a trend. It is a growing industry with enormous potential – and we want to train specialists in this field," explains Eva Adamer-König, head of the university's degree programme.
1 min read · 09. July 2025

Starting in autumn 2025, FH JOANNEUM will offer a new field of study, E-Sports Business and Management, as part of its Master's programme in Health, Tourism and Sports Management at its Bad Gleichenberg campus. The part-time programme is aimed at anyone who wants to use gaming professionally – for example, as an event manager, content creator or marketing professional in the e-sports sector.

The four-semester programme was developed in collaboration with representatives from the e-sports scene, including VulkanLAN, the Austrian E-Sports Association (ESVÖ) and A1. The focus is on economic fundamentals, game theory, community management and the organisation of e-sports events.

The programme starts on 29 September 2025. Applications are now being accepted.

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Higher Education Studies
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