FH Salzburg launches new master's programme

The extra-occupational master's programme provides students with the skills they need to actively shape the increasingly technologised retail environment – whether stationary, online or hybrid –and is aimed at people with a business or technical background who want to expand their skills and adopt an interdisciplinary perspective.

The research project Retailization 4.0 at Salzburg University of Applied Sciences, which has been working intensively on the increasing technologisation of retail for more than three years and cooperates regionally and internationally with retailers and technology companies, provided the basis for the development of the master's degree programme.

More information: Master's programme Retail and Technology

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